The use of full body mannequins in window planning

The window display is the first "store business card" that customers see when shopping, reflecting the style and brand image of the product. It is a media of visual marketing and an indispensable and important means to display the brand and product style. Customers decide whether to enter the store based on the information collected from the window display. Therefore, good window planning can effectively attract customers' attention and guide customers to the store. As an important part of window planning and display supplies, full-body mannequins play a very important role in portraying brand image and displaying products, and are often used in clothing retail. What the exhibitor has to do is not only to dress them, but also to let them tell stories and create a unique brand atmosphere. Then, let's learn about the application of full-body mannequins in window planning!

The primary role of the full-body mannequins in the window design is to show the clothing style in three dimensions, breaking through the bundling of the original one-dimensional plane. It can also fully display the applicable scenes of work, leisure, dating, sports and other clothing. It is important to know that the visual presentation of the product may have a great impact on sales, and the presentation and presentation methods of the product need to be attractive and eye-catching. Only in this way can we attract the attention of customers and convince them to buy the product.

Some products should be displayed on model props, such as sportswear (such as yoga, sports and running gear) that fully embodies the dynamic role of the clothing when it is worn, capturing the dynamic nature of the sport or activity. A more three-dimensional display of the overall function of the product will have a greater appeal to customers. The shop window planning is not just about the brand's story, but also inspires imagination and curiosity, "It's necessary!" is reminiscent of. feelings of love. This is indeed the ultimate goal.

In addition, the mannequins displayed in the window provide customers with a reference combination, driving sales of the clothes the models wear. Many customers are attracted by the clothes worn by the models in the window and want to try them on before buying that dress. Therefore, when choosing the clothes worn by the window mannequins, the window display staff must combine the product sales volume of the store, select the current popular styles, and do a good job in the deployment. The most important thing in the model display is the completeness of the deployment! Glasses, earrings, belts, makeup and other details are presented in the model, and the model looks more anthropomorphic. At the same time, pay attention to the details of the model's body, build a scene, and resonate with customers!

When choosing window models, window planners should combine brand positioning, brand image and product information, and select models based on gender, size, and shape. Common model items are classified as male models, female models, child models, full-body models, headrest models, upper-body models, lower-body models, sitting models, standing models, and partial models. It can also be subdivided by makeup, posture, head shape, etc.

First, we need to focus on the design of all windows. This is the first element of the exhibition, and usually the first product of the exhibition. There are too many elements that cannot be expressed, and it is overwhelming. Can't get the point right away. While other things can also be used as attention grabbers, the customer’s attention needs to be primarily focused on the product on display. When window designers use model tools, they need to pay attention to the selection of model positions to achieve visual balance. The window cannot be one-sided. What is shown to the guests is the overall window effect. You can use just one model if you want a visual blank, but note that in this case you can place the model on the golden section of the window. Stick to the visual balance of the entire window. The use of two models in the window can be arranged in a "medium" manner, or it can be staggered a little bit before and after to improve the three-dimensional effect of the window space and the active sense of configuration. The three models are arranged in a triangle, which can achieve the beauty of visual balance.

The display of full-body mannequins in the window has also become common, and it is not only presented in a fixed form. In window planning, some full-body mannequins are often used to highlight products and show different visual impacts. In addition to the model's tools, it can also improve the visual effect through a variety of textures and adjustable lighting. Enrich the depth and level of window planning.